Investing
in nature.

The First Thirty


We back early-stage entrepreneurs leveraging technology to enhance human and planetary health.

Our mission: Regenerate 30 million hectares of soil to improve human health.

The first thirty cm of soil is the world’s most precious and undervalued asset. It powers carbon capture, stores water to combat scarcity, drives biodiversity, and delivers the nutrients essential for human health and food security.

At the heart of nature lies soil—the foundation of human health, planetary resilience, and sustainable economic growth


Soil is a rich, complex ecosystem that provides the life systems we need to survive: clean air, water and food.

Features that fit our ecosystem:

Advantage with Nature

Product unlocks value or generates a competitive advantage when working with natural resources and ecosystems.

Revenue Focused

Doing good sustainably means seeking business models that profit from nature's regeneration. There is no shortage of opportunity when partnering with the planet.

Metrics Obsessed

Measurement helps to monitor, model and prove that the ideas, business models and solutions are actually working, or when they need to be refocused.

Exponentially Scalable

Solving for complex planetary problems requires minimizing resource usage while maximizing impact, delivery speed and quality.

Technology Centric

Technology boosts development speed and information exchange to better manage Earth's resources sustainably, efficiently and with the urgency required.

Expertise

A deep understanding of the problems within a complex system of actors and how to unlock them are crucial in solution development.

Measuring our Performance

Scale

- Total land under regeneration
- Emissions captured or avoided
- Biodiversity Improvement

Pace

- Rate of adoption and growth
- Data provided to nature based solutions

Efficiency

- Customer revenue towards regeneration
- Economic reward for ecosystem services
- Rate of Impact Improvement

Partners

Up