The First Thirty
We support early stage agri-food tech companies regenerating the planet.
Our goal is to regenerate 30 Million hectares by 2030.
The first thirty cm of soil is the world’s most precious and undervalued asset. Soil provides an outsized opportunity for both planetary and economic yield.
Soil is a rich, complex ecosystem that provides the life systems we need to survive: clean air, water and food.
Features that fit our ecosystem:
Intentionality is at the heart of what drives our regenerators. Teams that have purpose rooted in their DNA are passionate about delivering positive outcomes.
Doing good sustainably means seeking business models that profit from nature's regeneration. There is no shortage of opportunity when partnering with the planet.
Measurement helps to monitor, model and prove that the ideas, business models and solutions are actually working, or when they need to be refocused.
Solving for complex planetary problems requires minimizing resource usage while maximizing impact, delivery speed and quality.
Technology boosts development speed and information exchange to better manage Earth's resources sustainably, efficiently and with the urgency required.
A deep understanding of the problems within a complex system of actors and how to unlock them are crucial in solution development.
Measuring our Performance
Total land under regeneration
Total land regenerated
Rate of adoption and growth
Customer revenue towards regeneration
Economic reward for ecosystem services